Content Marketing Executive
Company: Wily Gecko
Location: Remote (India)
Type: Full-time
Experience: 1-2 years
Salary: ₹15,000 – ₹20,000/month
Start Date: Immediate for the perfect fit
About Wily Gecko
We create video ads for SaaS & service businesses that actually get leads.
Generic AI platforms churn out soulless content. Traditional agencies charge 10x. We deliver affordable, creative, and hyper-realistic AI video ads built for Meta, YouTube, and LinkedIn lead generation.
We’re scaling from 10 videos/month to 40-50 videos/month in the next 3-4 months.
The Role
You’ll be our content distribution engine. Your job is execution and amplification: take what we create, repurpose it intelligently, and maximize distribution across every relevant platform.
This role is for someone who:
- Sees one piece of content and thinks “this can be 10 assets across 5 platforms”
- Understands that distribution beats creation (best content fails without reach)
- Brings systems thinking to content workflows
- Is comfortable being the brand voice online
What You’ll Do
- Own the entire marketing content distribution
- Repurpose content across platforms: blog → LinkedIn → Twitter → Instagram → YouTube
- Write 2-3 SEO-optimized blog posts per month
- Manage social media: create, schedule, and engage (LinkedIn primary, Twitter/Instagram secondary)
- Ensure consistent presence across search, AI platforms (ChatGPT/Perplexity), and social
- Track performance and create simple analytics reports
- Respond to comments, DMs, and build community
- Use AI tools to maximize output and efficiency
Must-Have Skills
Content & Writing:
- Strong copywriting—clear, concise, persuasive
- SEO basics (keywords, meta descriptions, optimization)
- Content repurposing mindset—one asset becomes many
- Platform knowledge (LinkedIn ≠ Twitter ≠ Instagram)
Tools & Tech:
- Proficient with AI tools (ChatGPT, Claude, Gemini)
- Comfortable with CMS platforms (WordPress, Webflow, etc.)
- Basic design skills (Canva or Figma for graphics)
- Analytics tools (Google Analytics, social platform analytics)
- Google Sheets/ Excel
Mindset:
- Self-starter who executes without daily instructions
- Detail-oriented
- Systems thinker who builds repeatable workflows
- 8 hours/day commitment
- Comfortable with startup ambiguity and pace
Infrastructure:
- Stable internet connection (non-negotiable)
- Own laptop
Nice-to-Have
- Basic video editing (CapCut, Descript, Premiere Pro)
- Advanced graphic design (Figma, Photoshop)
- Experience with marketing automation tools
- Understanding of paid ads (Meta, Google, LinkedIn)
- Previous startup or agency experience
What You’ll Get
- Access to premium AI and marketing tools
- Direct mentorship from experienced marketers
- Learn full-stack digital marketing (SEO, social, content, analytics)
- Master AI-powered content creation
- Build portfolio of real campaigns with measurable results
- Real ownership—your work directly drives leads
- Incremental salary increases as company grows
Who Should Apply
✅ You’re a content execution machine
✅ You understand distribution = creation
✅ You use AI to 10x your output
✅ You love systems, calendars, and checklists
✅ You want ownership and impact, not just tasks
✅ You’re excited by startup pace
Who Should NOT Apply
❌ Looking for a strategy role (we handle strategy)
❌ Need constant hand-holding
❌ Uncomfortable with AI tools
❌ Want slow-paced corporate job
❌ Can’t commit to 8 hours daily
❌ Don’t have proper infrastructure
Selection Process
- Application Review (portfolio + answers)
- Shortlist Call (15-20 min interview)
- Test Assignment (if required)
- Final Discussion (alignment on expectations)
- Onboarding
* Wily Gecko is an equal opportunity employer.