Content Marketing Executive

Company: Wily Gecko

Location: Remote (India)
Type: Full-time
Experience: 1-2 years
Salary: ₹15,000 – ₹20,000/month
Start Date: Immediate for the perfect fit

 

About Wily Gecko

We create video ads for SaaS & service businesses that actually get leads.

Generic AI platforms churn out soulless content. Traditional agencies charge 10x. We deliver affordable, creative, and hyper-realistic AI video ads built for Meta, YouTube, and LinkedIn lead generation.

We’re scaling from 10 videos/month to 40-50 videos/month in the next 3-4 months.

 

The Role

You’ll be our content distribution engine. Your job is execution and amplification: take what we create, repurpose it intelligently, and maximize distribution across every relevant platform.

This role is for someone who:

  • Sees one piece of content and thinks “this can be 10 assets across 5 platforms”
  • Understands that distribution beats creation (best content fails without reach)
  • Brings systems thinking to content workflows
  • Is comfortable being the brand voice online

 

What You’ll Do

  • Own the entire marketing content distribution
  • Repurpose content across platforms: blog → LinkedIn → Twitter → Instagram → YouTube
  • Write 2-3 SEO-optimized blog posts per month
  • Manage social media: create, schedule, and engage (LinkedIn primary, Twitter/Instagram secondary)
  • Ensure consistent presence across search, AI platforms (ChatGPT/Perplexity), and social
  • Track performance and create simple analytics reports
  • Respond to comments, DMs, and build community
  • Use AI tools to maximize output and efficiency

 

Must-Have Skills

Content & Writing:

  • Strong copywriting—clear, concise, persuasive
  • SEO basics (keywords, meta descriptions, optimization)
  • Content repurposing mindset—one asset becomes many
  • Platform knowledge (LinkedIn ≠ Twitter ≠ Instagram)

Tools & Tech:

  • Proficient with AI tools (ChatGPT, Claude, Gemini)
  • Comfortable with CMS platforms (WordPress, Webflow, etc.)
  • Basic design skills (Canva or Figma for graphics)
  • Analytics tools (Google Analytics, social platform analytics)
  • Google Sheets/ Excel

Mindset:

  • Self-starter who executes without daily instructions
  • Detail-oriented
  • Systems thinker who builds repeatable workflows
  • 8 hours/day commitment
  • Comfortable with startup ambiguity and pace

Infrastructure:

  • Stable internet connection (non-negotiable)
  • Own laptop

 

Nice-to-Have

  • Basic video editing (CapCut, Descript, Premiere Pro)
  • Advanced graphic design (Figma, Photoshop)
  • Experience with marketing automation tools
  • Understanding of paid ads (Meta, Google, LinkedIn)
  • Previous startup or agency experience

 

What You’ll Get

  • Access to premium AI and marketing tools
  • Direct mentorship from experienced marketers
  • Learn full-stack digital marketing (SEO, social, content, analytics)
  • Master AI-powered content creation
  • Build portfolio of real campaigns with measurable results
  • Real ownership—your work directly drives leads
  • Incremental salary increases as company grows

 

Who Should Apply

✅ You’re a content execution machine
✅ You understand distribution = creation
✅ You use AI to 10x your output
✅ You love systems, calendars, and checklists
✅ You want ownership and impact, not just tasks
✅ You’re excited by startup pace

 

Who Should NOT Apply

❌ Looking for a strategy role (we handle strategy)
❌ Need constant hand-holding
❌ Uncomfortable with AI tools
❌ Want slow-paced corporate job
❌ Can’t commit to 8 hours daily
❌ Don’t have proper infrastructure

 

Selection Process

  1. Application Review (portfolio + answers)
  2. Shortlist Call (15-20 min interview)
  3. Test Assignment (if required)
  4. Final Discussion (alignment on expectations)
  5. Onboarding

* Wily Gecko is an equal opportunity employer.



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